ChetanThe word blog is derived from the term web log which can accurately be understood as an online journal. This online journal was written and maintained by an individual who would use it to express his thoughts on various matters. It was almost a given that each blog was owned by one individual who would constantly keep updating the contents of his page. Readers had the chance to contribute in the form of comments only. Over the years however the concept of blogging has changed and there is something known as group blogging or a network of bloggers. Although the art and science of blogging is pretty much the same there are some fundamental differences between group blogging and blogging as a solo writer.
When you are running a blog as an individual you can consider your self to be in the process of self-publishing. This is quite different from having your work published through a traditional publisher. Hence we must realize that each of these aspects has its own advantages and disadvantages. When it comes to this new phenomenon of group blogging the biggest advantage comes in the form of Search Engine Optimization. This is because group blogging enables you to get more incoming links from different web pages and this is exactly what you want when it comes to SEO. In a network of blogging all the pages will be having links directing readers to your blog hence this turns out to be great to get your rankings high. The results that network blogging can achieve are far greater than what a solo blogger can ever manage to achieve.
By joining a network of bloggers you have an online army working to promote your blog. A bloggers network is basically like a community where people work to mutually benefit each other out of goodwill and common understanding. Another benefit comes in terms of the ready made audience that you have in the form of your group members. Furthermore it is quite likely that the regular readers of their blogs will end up reading the contents on your blog as well. Hence group blogging allows a smooth flow of traffic which is achieved through cross promotions.
The best part is that you won’t be facing any technical headaches because when things go wrong you will have someone else handling the issue. Powerful and optimized free web space is another plus point of group blogging. The brand membership phenomenon also works wonders for members of a bloggers network. This is a means thereby which you can reap the success that someone else on the network has achieved without making any effort of your own. With so many helping hands at your service working hard to develop your blog in to a success you have all the support you need. Fellow members will be able to give you tips on presentation, optimization, promotion and affiliation techniques. These are all things that come with experience but by being a member of a bloggers network you can cash in on the experiences of others.
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I agree 100% with what you say here. I’ve been blogging for about a month now, and I’ve realized that talking to people is the best way to expand my blog and get the word out.
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