Digg users would now not be just able to digg or bury the stories, but the ads too. And this new system of ads where the advertisers pay depending on the popularity of the ad, is called Digg Ads.

Digg does not decide the pricing of the ads, but its the users whose choice is taken into consideration.
- If the ad gets dugg a lot, then the advertiser has to pay less for the ads.
- If the ad gets buried a lot, then the advertiser has to shell out more money to place the ads.

The actual ad system is going to launch in a few months, but the users are already being made understand what the actual concept is. The digg ads would not be the standard ads, and will just look like the regular stories, except that it would be mentioned as Sponsored.

The goal behind Digg Ads is to give users the control over the ads. Here is how a digg ad would be appearing when the ads are introduced in the site -