Google, a big rival in Search engine world, has been always doing great with online advertising and its adwords is a great way of advertising for anyone, but you know how it promotes its own product launch?

They do it both online and offline, and in such huge budgets that it is unimaginable for someone when that much is spent to promote a product launch in an offline way. Google is spending around $250,000 in Moscow to launch their project “Moscow 2.0″.
The advertising would be seen in every corner that includes benches, stickers on cars, in cafes, shopping centers which totally makes 5524 advertising media.

Google is trying to attract more and more internet users towards its search engine, and is trying to give a tough challenge to the presently popular “Yandex” search engine in Russia. Yandex has 50% market share and Google only around 31%.

Russian users prefer other domestic search engines more than Google and other international ones, and Google is trying hard to drag their minds and usability towards them.

google outdoor ads


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