Google spending $250000 per month for offline ads in moscow
Google, a big rival in Search engine world, has been always doing great with online advertising and its adwords is a great way of advertising for anyone, but you know how it promotes its own product launch?
They do it both online and offline, and in such huge budgets that it is unimaginable for someone when that much is spent to promote a product launch in an offline way. Google is spending around $250,000 in Moscow to launch their project “Moscow 2.0″.
The advertising would be seen in every corner that includes benches, stickers on cars, in cafes, shopping centers which totally makes 5524 advertising media.
Google is trying to attract more and more internet users towards its search engine, and is trying to give a tough challenge to the presently popular “Yandex” search engine in Russia. Yandex has 50% market share and Google only around 31%.
Russian users prefer other domestic search engines more than Google and other international ones, and Google is trying hard to drag their minds and usability towards them.
June 8th, 2008 at 1:42 am
Oops. I have read this also from some other blogs. Google is just afraid
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June 9th, 2008 at 4:44 am
sounds gr8 and veryyy huge budget advertising by Google … but does G needs such advertising ?
June 9th, 2008 at 5:43 am
Yeas they still need. Like here in the Philippines, base from my survey to my classmates and friends, they more use yahoo than google.
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June 9th, 2008 at 8:28 am
It’s great! I don’t believe in figures $250.000!
June 14th, 2008 at 8:55 am
Great post
Wonder how this is effecting Google Russia.
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June 14th, 2008 at 10:39 am
Russia don’t use Google as well, and this is why Google is trying to do : Spread the area
Good luck for him
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June 14th, 2008 at 10:42 am
Google is trying to spread the area! But he’s putting good sums, good luck for his investment
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August 20th, 2008 at 1:32 pm
google is trying to reach russain markets asap, before someone else does.
October 31st, 2008 at 4:43 pm
Wow
Love that Sitting place
October 31st, 2008 at 4:48 pm
Chetan does google spend to advertise in India???
October 31st, 2008 at 5:53 pm
@Varun: Google is already well known and popular in India, there is no need for that to advertise in India. In moscow there is some competition for it, so it needs some offline ads too.
October 31st, 2008 at 6:11 pm
Hmm thanks for the clarification