Nokia continues to lead, Apple flies to 2nd position – Smartphone Market Share
Nokia had continued to lead this year too, in the Smartphone shipping and sales market, but Apple jumped into 2nd position from 4th position, due to the release of the Apple iPhone 3G. According to a release by Canalys, Apple had a growth in sales by 523% while Nokia had 3.4% lesser sales than last time, but still the figures of Nokia are pretty to easily jump to lower positions.
Some insights about it -
- Total worldwide smart phone shipments hit new peak of 39.9 million in Q3 2008
- US market more than doubles, but decline in Japan contributes to 18% year-on-year fall in Asia Pacific
- EMEA growth at 21% helped by 43% rise in Central and Eastern Europe, but Western Europe also strong
- Nokia retains market lead, but share reduced as Apple and RIM make large gains
- Microsoft share of smart phone market increases despite being overtaken by Apple

The success of Apple and RIM, as well as fifth-placed HTC with its Windows Mobile devices, has eaten into Nokia’s share of the smart phone market – a market it has led consistently for several years. Nokia’s broad portfolio of models, and the wider audience it attracts, does leave it more exposed to the trends affecting the overall handset market. Year-on-year its smart phone shipments fell in Q3 for the first time.
When talking about the OS vendor, Symbian continues to lead as its the provider to the Nokia Smartphones, and Apple, RIM climbed up and pushed Microsoft to 4th position.
Nokia had come with Nokia N96 and 5800 Tube but still could not rise any craze in the gadget geeks, so something different should be coming in, or Nokia is already seeing the downside with the release of new products from Apple and their developments.

November 9th, 2008 at 9:33 am
Wow, wasn’t Apple’s original goal for the iPhone 1,000,000 phones and now they are doing almost 7 millioin one quarter. That’s amazing growth.
November 9th, 2008 at 2:08 pm
OMG
Nokia is far way ahead.. No one can beat nokia ever
November 9th, 2008 at 3:53 pm
Nokia is cruising at the top, but most of the new growth is being absorbed by its competitors. For now I would say Nokia is the Google of the Smartphone market ( with reference only to hardware, of course)
November 9th, 2008 at 10:49 pm
Amar, do you mean that in quality, IE. durability and how well it actually works or do you mean performance and features?
I really liked my Nokia phones because they worked well, and were easy to use. Nokia “gets it.” They understand how to make things that have features that are easy to use.
But I think Apple is the same way. They know how to put a lot of technology into a product but make it easy enough to use that you do not have to be a tech geek to understand it.
Sadly many tech companies can figure out how to cram in a lot of features but they haven’t a clue how to make them usable.
November 9th, 2008 at 10:54 pm
Wow…great to see Apple sprinting to the second position…
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November 9th, 2008 at 10:54 pm
Wow…great to see Apple sprinting to the second position…
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November 10th, 2008 at 12:45 pm
on the 2nd last paragraph … is it microsoft … or its Motorola ??
November 10th, 2008 at 2:03 pm
@nks – Its Microsoft which is for the OS competition and Microsoft provides OS for mobiles.