The Session 1 of TEDxHitechcity was pretty informative with Speakers including Kanna Ramasubramanian, Prof. D Balasubramanian, Mr. Mujeeb Khan, Sarath Guttikunda speaking about various topics. Now its session 2 to begin and the theme = Water (Check the TEDxHitechcity Schedule)!
Speakers for this session would include – Nagesh Kukunoor, Karuna Gopal, Deepak Menon, Syed Maqbool Ahmed, Prosenjit Ganguly!
Session 2:
11:15: Thanking Microsoft: Indian Development Center for being the Diamond Sponsor.
11:16:
Nagesh Kukunoor on the stage! Talking about Unexplored Zone
11:17: Films primarily needs to entertain people. Taking people into dark spaces, and into journey of a story made. After Hyderabad Blues movie that I made, the first interview..
11:19: I had $40,000 in hands, and wanted to make a movie. It was just the madness to make one. Back in ’97 I said the movie is at an unexplored zone of Art and advertisement.
11:22: Nagesh explains about the unexplored zone! how he planned to make a second movie, but not with his own money this time.
11:23: Nagesh: Chose to make a film about a boy in a boarding school.. and in Hyderabad Blues, the language was taken as a good factor – English, hindi and telugu all the 3..
11:26: Nagesh: I try to work on justifying the character of the person in the film.
11:28: Dor had a similar case with a Rajasthani girl in it, and after HB2 which didn’t work well, I went for the first Hindi film i.e. Iqbal where actual hindi speaking people were to act in.
11:31: Nagesh: Iqbal worked well, and if that film didn’t work, I would have never found what would have worked.. There is still no guarantee that focusing on just a few things would bring a success always.
11:34: Nagesh: Women don’t find it good to watch films about women. As Dor was about 2 women, it was a big talk and controversy around.
11:36: Nagesh shares about the post-release talks of Dor, and how people were touched and came to appreciate him..
11:38: Nagesh: We filmmakers have little ideas of film making. And it was Bombay to Bangkok which took more effort than Iqbal, to make the film and handle things around.
11:40: Nagesh is happy to end it soon, as the anchor says it’s time up!
11:41: Ye Hausla is the upcoming movie by Nagesh Kukunoor, and he shares a beautiful quote in Hindi.. to end the session.
11:42:
Karuna Gopal – The truth about Indian Cities
Karuna starts with a story about a woman with all abnormalities, and talking about the curious cases of Indian cities.
11:45: Hyderabad is 725 sq. km. now.
11:46: Karuna explains about the cities comparing it with obese bodies. The control units in cities are the same but the population and need is increasing.
11:47: Karuna: Slumdog millionaire explains a lot already about the slum in India. Delhi Metro, Bandra Worli Sea Link are an example of infrastructures that have laid something good in India.
11:49: Karuna: If thats the case in better areas, people in the same city die for water, die for better living. We all know, 2500 people died in 9/11 attacks but no one cares how many die everyday due to the improper management in the city, and water scarcity. 60% areas don’t get water properly in Delhi.
11:51: Karuna: People getting into the manholes for water, die and story ends there. Management doesn’t look into all this.
11:52: Open defecation, traffic jams etc. are still a problem.
11:53: Karuna: Vision for the city of Hyderabad: Decongest the core area to enhance the quality of life and economically attractive without disturbing the character.
11:54: We don’t know there is a law for involvement of people for community projects, and so government doesn’t tell people about all this, and people don’t help.
(Shows pictures of bridge falling down in Delhi, and a flyover fell down in Hyderabad.. as the concerned agencies didn’t care much)
11:56: Karuna: We are not in a position to help the government, as they don’t share what the facts are. If they did, they would be happy to find the help in return.
11:57: “The only cure for litter is you!”
11:58: Karuna: There are many fearful ads and posters in other parts of the world to make people wonder and change themselves, but that’s not the same in India.
11:59: Karuna: We don’t have a city merchandise. Business can not succeed in cities that fail.
12:00: Karuna: Partner, Reformer, Activists – 3 parts!
12:00: Karuna ends it with a good note that she has gone through many things, and could go make it better, but wants to have a well governed city that can make everything better, in her and in the city.** A super impressive session!
12:03: 7 years of research – For SUCCESS
Passion: Do it for love, not for money..
Work: Everything comes with work..
Good: Be damn good at it
Practice, Practice, Practice
Focus
Push – If you can’t, your mothers are there for that.
Shyness & Self-doubt
Serve – Serve as a doctor
Ideas – Ideas can get anything. Bill Gates
Persist – Number one reason for success. CRAP: Critisism, Reasons, Assholes, Pressure!
12:07:
Syed Maqbool Ahmed (University of Hyderabad) – CHACE to the moon
12:08: Ahmed: Apollo had 9 ranger programs, in which 3 could capture the moon views. If there is a single mistake, there was no chance India could reach the moon.
12:09: TERLS: Birthplace at ISRO. Chandrayaan’s success story ahead..
12:10: The first satellite at 1981 was taken to the site of launch in a Bullock Cart. It then made into the space.
12:11: ISRO gives a chance to interact, ask anything anyone wants. ISRO also follows a mantra of discussions.
Chandrayaan space craft, 1.5 m sides, and honeycomb structure. It had things like C1XS, SIR-2, SARA, RADOM, MMM, Mini-SAR. And India has given 5 instruments into it.
Moon Impact Probe was given by President Kalam. It had to impact on the moon at South Pole – 87 degrees.
12:15: CHACE core team – All were around mid-30s in age. They had just a feeling in mind: “We Dare to Dream”!
12:16: Ahmed: We went through many challenges, and many calculations, expectations etc.
12:18: We worked on a payload and developed a strategy for it. Lab test for 13 days 24×7 and had to play around between viper snakes in Kerala.
12:20: Identifying hotspots. Weak points in the IR cameras. Potting of the PCBs. Mechanical re-inforcement.
12:22: What earth pulls us is 1g, but the satellite had to pull itself up with 22g force, which was challenging.
12:23: Mr. Ahmed sharing on how they worked on the various tools and tests to make a qualified instrument, that could withstand the forces and pressure in the Chandrayaan.
12:26: He ends it with intro to Chandrayaan-2 which is to go out in 1st quarter of 2013.
12:28:
Deepak Menon – How experiences define products
Products become memorable. Deepak: I’m a designer who obscesses about products.
12:29: Deepak: We all do experience. The great and the bad. And what separates them.
12:30: Deepak: User Experience Principles: Be innovative, good design, user over technology, attention to detail, reduce complexity!
12:31: Deepak: Newspapers are now not one that I read, its internet that changed things. 15 years ago, it was Sony, but now its Apple iPod for music. Why?
12:32: Deepak: They first shared it, marketed it but then got afraid to cannibalize. e.g. Sony, and Newspaper companies.
12:33: Deepak: Few years back we had to rotate the steering wheel 2 rounds to turn around, now its the power steering. Automatic transmission is another innovation.
12:35: Deepak: Internet in the ’80s was by Academicians and scientists, but now its changed.
12:37: Explains about Roger Rabbit movie, and the animated character-live person interaction.
12:38: AVATAR: Attention to detail by working on the flora and fauna of the new world.
12:39: Deepak shows the video ad explaining :The only experience you need is Life experience: and ends the session!
12:42:
Lunch break, and then there is Session 3 ahead.
