You can say it another way to promote the viewing of a movie after the release, another way to stop piracy, or another way to make people watch movies actually. The latest movie by Producer Vidhu Vinod Chopra “3 Idiots movie“ will soon be put up on Youtube after 12 weeks of its release.

Here is what Chopra says about this step,

“This is the first film ever that you can actually download and watch on YouTube after 12 weeks from now,” “I’m providing this facility for those who can’t see it on big screen and watch pirated movies. I just want them to discourage pirated prints. They just need to wait for 12 weeks and after that they can legally download the movie and watch it,” “Tomorrow if there is a facility to watch movies on mobile phones, the film will be available there but in appropriate time. We can’t harm our theatrical business by releasing at DTH,”

Google is now entering the world of pay-per-download with this, where they might be allowing download of the movie for those who pay for it. If this goes off well, then viewing the movie would be more inclined on the smaller screens, and people would not waste time going to the cinema theater and would enjoy the same HD quality videos at home.