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Yahoo Web Analytics Launched - From IndexTools

Submitted by Chetan on Wednesday, 8 October 200813 Comments

yahoo web abalyticsFrom the acquisition of IndexTools, Yahoo! Web Analytics is born!

Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Get detailed reporting within minutes after an action occurs on your website. Quickly identify dips in key site metrics or monitor the performance of new content.

Seeing the impact of website and marketing changes immediately makes it much easier to optimize them. Yahoo! Web Analytics also maintains historical data so you can go back at any time to review old data for new insight, or compare the present to the past without any changes to your page tags.

yahoo web abalytics logoYahoo Web Analytics is coming soon for Small Business, Custom Microsites and Developers. It is not available directly, but if you were an IndexTools partner or had registered with IndexTools before October 1st, the tool would already work for you.
A few features at a glance -

  • Executive Dashboards
  • Custom Reports
  • Advanced Campaign Management
  • Real-Time Segmentation
  • Live Cost Analysis
  • Merchandise Reporting
  • Scenario Analysis
  • Comparative Reporting
  • Advanced Path Analysis
  • Marketing Workflow Management

When trying to login normally, the error shown is -
Sorry, there are no Yahoo! Web Analytics services associated with the Yahoo! ID: sizzler_chetan

So guess we will have to wait till its open.

13 Comments »

  • Allan said:

    It looks like every big player will want a web analytics offering now. I’m wondering when someone will offer to buy out Omniture.

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  • LISa said:

    hmmm Yahoo is following up the trend

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  • Sherry said:

    Chetan are you using it?

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  • Anand said:

    Am just hoping that this tool might work very well that Google analytics. As analytics from Google is quite popular already, i am thinking that this might be a tough challenge for Yahoo. But still, they are so big to make it well known very easily.

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  • Escoofield said:

    @Anand: that’s true :) but still most of those people who first time used the internet is using yahoo.. i mean the newbies in the internet :) yahoo can still make it well known so easy

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  • Varun said:

    Nice to see yahoo coming out with analytics, we can see some tough competition for google analytics,
    we can benefit as they will keep it updated with newer version to cope up with the competition!!!!!!!!!!!

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  • Salwa said:

    Intersting. Atleast now google can get some competition in this.

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  • Amar said:

    Wow Yahoo so wants to take over google in every field

    I think this analytics program will be a huge success for yahoo :)

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  • Music said:

    great!!!

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  • Make money online said:

    cool
    is it better than google analytics ?

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  • Escoofield said:

    @Make money online: as far as i know.. google is still the best.. it’s because it is what i use.. but i don’t know if there is a better one.. but if i found it out ill better use it lol :) the best is still the best!

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  • Sherry said:

    have anyone try it?

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  • Amar said:

    I have the same question as sherry

    Did anyone try it??

    I would love to read reviews about yahoo web analytics before i start using it.

    please Let us know

    Thanks

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