Yahoo Web Analytics Launched – From IndexTools
From the acquisition of IndexTools, Yahoo! Web Analytics is born!
Yahoo! Web Analytics is an enterprise site analytics tool that provides real-time insight into visitor behavior on your website. With powerful and flexible tools and dashboards, Yahoo! Web Analytics helps online marketers and website designers enhance the visitor experience, increase sales and reduce marketing costs.
Get detailed reporting within minutes after an action occurs on your website. Quickly identify dips in key site metrics or monitor the performance of new content.
Seeing the impact of website and marketing changes immediately makes it much easier to optimize them. Yahoo! Web Analytics also maintains historical data so you can go back at any time to review old data for new insight, or compare the present to the past without any changes to your page tags.
Yahoo Web Analytics is coming soon for Small Business, Custom Microsites and Developers. It is not available directly, but if you were an IndexTools partner or had registered with IndexTools before October 1st, the tool would already work for you.
A few features at a glance -
- Executive Dashboards
- Custom Reports
- Advanced Campaign Management
- Real-Time Segmentation
- Live Cost Analysis
- Merchandise Reporting
- Scenario Analysis
- Comparative Reporting
- Advanced Path Analysis
- Marketing Workflow Management
When trying to login normally, the error shown is -
Sorry, there are no Yahoo! Web Analytics services associated with the Yahoo! ID: sizzler_chetan
So guess we will have to wait till its open.
October 8th, 2008 at 9:03 pm
It looks like every big player will want a web analytics offering now. I’m wondering when someone will offer to buy out Omniture.
October 9th, 2008 at 2:26 am
hmmm Yahoo is following up the trend
October 9th, 2008 at 4:15 am
Chetan are you using it?
October 9th, 2008 at 5:11 am
Am just hoping that this tool might work very well that Google analytics. As analytics from Google is quite popular already, i am thinking that this might be a tough challenge for Yahoo. But still, they are so big to make it well known very easily.
October 9th, 2008 at 5:21 am
@Anand: that’s true
but still most of those people who first time used the internet is using yahoo.. i mean the newbies in the internet 
yahoo can still make it well known so easy
October 9th, 2008 at 6:49 am
Nice to see yahoo coming out with analytics, we can see some tough competition for google analytics,
we can benefit as they will keep it updated with newer version to cope up with the competition!!!!!!!!!!!
October 9th, 2008 at 7:51 am
Intersting. Atleast now google can get some competition in this.
October 9th, 2008 at 8:03 am
Wow Yahoo so wants to take over google in every field
I think this analytics program will be a huge success for yahoo
October 10th, 2008 at 2:33 am
great!!!
October 10th, 2008 at 3:29 am
cool
is it better than google analytics ?
October 12th, 2008 at 9:10 pm
@Make money online: as far as i know.. google is still the best.. it’s because it is what i use.. but i don’t know if there is a better one.. but if i found it out ill better use it lol
the best is still the best!
October 23rd, 2008 at 12:24 pm
have anyone try it?
October 25th, 2008 at 11:36 am
I have the same question as sherry
Did anyone try it??
I would love to read reviews about yahoo web analytics before i start using it.
please Let us know
Thanks
April 21st, 2009 at 1:10 pm
Well it was working yesterday, and it really is a nice interface.
Is it better than Google Analytics? I can’t swear that it is, but the set up was literally seconds for my Yahoo Store as it is integrated with the Yahoo Store at the click of a button – IF you used the Store Editor to build your store.
The other part is that it seems to pull stats nearly realtime. I had data within 30 minutes of the time it was installed – where you are hours behind with Google Analytics. Great for the anxious – when you are trying to see …”is this thing on”
We’ll keep an eye on it and see. We did have our first HICCUP today. I went to login and it now says I don’t have an Analytics account. HOWEVER it will let me see the code and options, so I am off to log an email to tech support.
For the price, and the time to set it up, so far, so good.