People getting and finding it hard to get their video viewed by many people on the Youtube site, now have a great chance to get their video exposed through the legal Youtube ads service, which is the sponsored option for people who want to get their video sponsored and increase the number of views. This is another good news from Youtube after their deal with MGM studios.
With this service, a video publisher can reach the interested audience, with the most relevant sponsored videos in a section.
Accd. to the post from the Official Google Blog -

Easy-to-use automated tools allow content owners to decide where they’d like their videos to appear, place bids in an automated online auction, and set daily spending budgets. Then, when people search for videos, YouTube will display relevant videos alongside the search results. These videos are clearly labeled as “sponsored videos” and are priced on a cost-per-click basis.

We think this is a great first step for offering users, partners, and advertisers search marketing solutions on YouTube. Like Google, our philosophy at YouTube is continuous innovation, so we will work to improve Sponsored Videos by listening to your feedback and observing the auction as it takes time to fully develop. We hope that by leveraging much of the technology and insight of the AdWords team, we can make this transition as easy as possible.

Just as what Google did with Google Chrome, it has released this only for United States for now, and is not available to any other place. Still, interested people can check about all the info here or watch the video -