Apple CEO Tim Cook Sends Letter to Staff about Company’s Future

The sudden resignation by Steve Jobs as the CEO of Apple was a shocker indeed, but the company isn’t into any totally new hands and it is Tim Cook, the COO who was made the new CEO of Apple, with a potential of running the company in the same pace as Jobs did, although he might not carry the same power that Jobs did. As soon as he was made the CEO, Cook sent a letter to all the staff members of Apple, saying that there would be no changes made in the future in the company, the executive profiles of Apple being the same, and the innovation would keep rocking as always. Here is the letter sent by Cook –

steve jobs and tim cook


I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I’ve ever made and it’s been the privilege of a lifetime to work for Apple and Steve for over 13 years. I share Steve’s optimism for Apple’s bright future.

Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve’s ongoing guidance and inspiration as our Chairman.

I want you to be confident that Apple is not going to change. I cherish and celebrate Apple’s unique principles and values. Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA. We are going to continue to make the best products in the world that delight our customers and make our employees incredibly proud of what they do.

I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.


The letter indeed showed how well Cook was treated in the company, and how well he was mixed up with the on-goings of the company. Cook has been a part of few Keynotes by Apple, when Steve Jobs introduced him on the stage, and so we won’t be seeing a totally new face. Tim Cook was the only deserving person to be the next CEO of Apple, and he would still be having a good support from Jobs, who is the chairman of the Board of Directors.

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