This is Apple’s first event after the new CEO Tim Cook took his new position and the new Board of Directors would be holding the event today, named “Let’s Talk iPhone”. Here are a few ways on watching the event live.

• Tim Cook starts off with the review of the new Apple stores in China. A couple stores, with a record visitors in the first weekend, the highest number of Macs sold on the first day than any other Apple store in the world.
• 4 products to come today: Tim Cook says. Starting with the OS X Lion.
• Tim: For the first time we’ve offered Mac OS as a digital download. The results are staggering, I’m proud to announce Lion has been downloaded 6 million times.” Way ahead of Snow Leopard. It took Windows 7 20 weeks to reach what it took Lion 2 weeks to get to in terms of install base.
• Tim: Every single quarter for 5 years the Mac has outgrown the PC market! We are now approaching 60 million users. In US retail Macs are now selling in about 1/4 PCs in the store.
• Next on the list is Music: iPod. It’s been 10 years since the first iPod was launched. Now across the years, Apple iPod has become the number one music player around the world.
• Tim: To put that in context, it took Sony 30 years to sell 230k Walkman cassette players. The MP3 market is a mature market, and the iPod is still a large and important market for Apple. We’ve sold 45 million iPods in the last year ending in June. What’s more encouraging, is almost half of those are going to people buying their first iPod.

• You can’t talk about music without talking about iTunes. We started 8 years ago, we had 200k songs in our music library. We now have 100x that many: 20m songs. It’s now the #1 music store in the world, with over 16b song downloads.” He called it mind-boggling, and yeah, it kind of is. A couple years ago they were still contending with Walmart and Target and Tower.
• iPhone: It has been an amazing year with the iPhone 4 being the best smartphone in the world, and it has been half the entire iPhone sales till date.
• Tim: “Despite all this success and momentum, the iPhone has 5% share of the worldwide market of handsets. I could have shown a much larger number if I just showed smartphones, but that’s not how we look at it.”
• iPad is the next. It has the highest customer satisfaction all around. Talk about the pilots, hospitals or any other place, iPad has been on the top. Tim: “It’s not just in the classroom. Pilots are replacing 40 pound flight bags with iPads — making pilots more efficient, and planes more fuel efficient. Yes, that’s true!” Chuckles. iPad in medicine: “80% of the top hospitals in the US are now testing or piloting the iPad.”

• There are more than 500000 apps in the App store, of which around 140,000 are made only for the iPad. This makes the App store the best one.
• New App: Cards. Make customized and personalized cards on the devices and Apple would mail you the cards via post, $2.99 in the U.S. and $4.99 on other places.
• Tim: About the iOS “We’ve already seeded more than 100k developers, and they love it. We can’t wait to get it in everyone else’s hands.” Recap time! 200 new user features, talking about ten of the top.
• New features in the iOS: iMessage, Push to all device, Reminders, Twitter integration.
• Camera has got a home screen shortcut. Edit photos on-device, with few features like cropping, rotating and removing the red-eye.
• 67-million users have joined the Game Center on Apple.
• Safari app. Tim: “We’ve added a number of things, including Reader. We take the story on the page, we format it perfectly on the device, it’s all loaded so you can just scroll through and read it.”
• The iOS 5 update will be available on October 12th, and it would be a free update.
• Next up is iCloud. It is available to sync with the iTunes and there is something called the Photo Stream, which is similar to the iCloud for Tunes but works for photos.
• Family and Friends, a new app launched today. “Now, when I’m in Disneyland, I can see where my family is.” “at the end of the day, location sharing stops automatically. Easily locate friends and family, temp sharing options, simple privacy controls…”
• The iCloud is free for the iOS 5 and OS X Lion users, and the upgrades are available from within the devices. “A really great add-on to iCloud is iTunes Match.”
• New iPods launched. First one being the iPod Nano.
• The Nano has got an upgrade and the new ones have a better user interface. It costs $129 and $149 for the 8GB and 16GB versions. Check out the update here.
• The new iPod Touch too has come. The iPod touch is priced at $299 and $399 for 32GB and 64GB, and $199 for the 8GB version.
• The new iPhone is announced, and is called the iPhone 4S. 8 hours of talktime battery life, 2x the download speeds in wireless technology and the performance of 7x faster than the iPhone 4 and the A5 chip being brought into the iPhone 4S now. 8-Megapixel camera and 60% more pixels. Faster rate of capturing photos.
• The iPhone 4S camera to record videos in 1080p quality, HD recording. This comes with real-time video image stabilization and real-time temporal noise reduction.
• Demo time: Weather update by Siri. A way you can talk to your iPhone.
• Read everything about the new iPhone 4S HERE.
• Now you can instant search the Wikipedia and Wolfram Alpha from your iPhone using the voice search.
• “And now you understand all the great new stuff inside the iPhone 4S.”
• 16GB for $199, 32GB for $299, and 64GB for $399. Here is the iPhone 4S prices list.